Industry & Standards 2023

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Paul Masilo

Paul Masilo
Freshmo Brands Pty Ltd
Company's Position
Plenary: Opening plenary: Adapting to the new retail landscape: Strategies and partnerships for success (Monday, 18 Sept 2023, 13:00 CET)

Mr. Paul Masilo, the CEO of Freshmo Brands Pty Ltd, is a visionary entrepreneur with 20 years of business administration expertise. A holder of a Post-Graduate Diploma in Business Administration, he pioneered Freshmo Mouthwash. Notably, Freshmo is Africa's inaugural black-owned and township-based mouthwash manufacturer. Beyond business, Paul relishes reading, sports, and staying updated with news.